Camera (Movement + Colour)

• Captures gestures, flow, and synchrony through anonymous pose estimation.
• Tracks dominant colours and their motion across sectors of the frame.
• Movements map into intensity, tension, and density; colours add energy, calm, or agitation.

Sound Texture

• Ambient microphones capture noise level and texture of sound in the room.
• Sharp noises → tension; steady hum → neutral baseline.
• Influences how Mirror balances music density and light responsiveness.

Environmental Sensors

• CO₂, temperature, humidity, and moisture shape comfort and fatigue.
• Stale air → gentler lighting, open sound; fresh air → brighter presence.

Temporal Context

• Time of day and season influence atmosphere.
• Morning: gradual build and clarity.
• Evening: softer light, deeper tones.
• Winter vs summer shifts colour and sound palettes.

Privacy-first defaults: no identity, only patterns. Occupancy can be inferred with low-res radar or pressure mats.

Mirror doesn’t just react. It remembers — distinguishing fleeting gestures from meaningful Episodes.

What is an Episode?

• A bounded interval where movement/colour deviates from the baseline.
• Stored with: feature stats, colour state, context (time, crowd size), and an embedding for similarity search.
• Episodes cluster across days, giving the space a sense of history.

Memory Layers

1. Short-Term (seconds) → raw poses, colour, quick gestures; continuously overwritten.
2. Session (≈30 min) → rolling summaries to judge significance.
3. Long-Term (hours → months) → rare, unusual Episodes form identity.
4. Blended Atmosphere Model
   C(t) = α · short-term state + β · session deviation + γ · episode memory

1) Control Signals

• Derived from movement, colour, and memory.
• Continuous: intensity, tension, brightness, density, space.
• Discrete scenes: Calm → Build → High → Release.

2) Sound

• MIDI: bar-by-bar pattern generation to up to 16 channels (drums, bass, pads, leads, textures).
• FMOD: scene-aware stems with smooth, bar-synced transitions and parameter fades.

3) Light

• Alive Movements: imperceptible breathing/flow to avoid static “dead” light.
• Scene logic maps to colour temperature, saturation, spread, and tempo of changes.

Result: a living soundtrack + lightscape — always in sync, always site-specific.

Alive Movements (Lighting)

Static light exhausts people. Mirror adds subtle, biophilic micro‑motions — tiny breaths and stretches in brightness/colour that keep spaces calm and present without distraction.

• Wellbeing: less fatigue, more focus.
• Engagement: a sense of presence and care.
• Identity: a signature feel that sets venues apart.

• Phase 1 — Pilot: Single office floor, alive lighting + FMOD soundtrack, privacy-first sensors.
• Phase 2 — Multi-site trials: Add DALI/DMX adapters, reporting dashboards, cross-site benchmarking.
• Phase 3 — Showcases: Retail/airport deployments; premium “signature atmosphere” packs.
• Phase 4 — Scale: Smart-city wellbeing pilots, large venues, subscription growth.

Mirror is the natural successor to Franky — but Franky comes first.

• Franky = sound only. It is simpler, faster to pilot, and already a strong product for offices and exhibitions.
• Mirror = sound + light. It expands the same architecture into full atmosphere orchestration, but requires more integration (lighting, sensors, multi-modal orchestration).
• By launching Franky first, we prove the core sensing + memory engine and generate traction, while preparing the way for Mirror as the broader, premium product.

Possible Buyers

Mirror has clear markets across workplaces, retail, and public spaces:

• Corporate offices: wellness and productivity gains (reduce fatigue, stress).
• Coworking & flex workspaces: differentiation, premium “feel” layer.
• Retail: atmosphere-driven shopping experience; “alive” branding.
• Hospitality: hotels, restaurants, lounges — adaptive ambience.
• Airports & transit hubs: passenger wellbeing, stress reduction, flow management.
• Museums & galleries: adaptive sound+lightscapes to match exhibitions.
• Smart homes (premium): future adoption for high-end residential.

Business model: SaaS subscription per site or per employee; premium packs for specific industries (retail, airport, hospitality).

Market Size (Wellbeing + Smart Environments)

Global Corporate Wellbeing Market

• $60B+ (2023) and growing ~7% CAGR.
• Includes stress reduction, wellness programs, ergonomic solutions, meditation apps.
• Franky fits into “workplace wellbeing infrastructure.”

Smart Building / Smart Office Market

• 80B+ (2024), projected 120B+ by 2028.
• Includes lighting, automation, environmental monitoring.
• Franky is a new category: adaptive AI-driven atmosphere.

Combined Entry Market

• ~$140B global market space.
• Franky’s realistic Serviceable Available Market (SAM):
  • Mid-to-large corporate offices in EU/US → ~$10B.

Pilot Pricing Example (Offices)

Pilot Deployment (100–200 employees, one floor, 4 weeks)

• Hardware (sensors + lights integration): €8,000 (one-time).
• Software license: €3,000 (per pilot).
• Total pilot: ~€11,000.

Ongoing Subscription (post-pilot)

• SaaS: €20–30 per employee / year.
• Example: 500-person office = €10,000–15,000 ARR.
• Larger enterprise sites (5,000 employees) = €100,000+ ARR.

Expansion Pricing Models

• Retail / Malls:

  • Flat monthly subscription per site (e.g. €2,000–5,000).
  • Paid for improved customer dwell time & sales uplift.

• Airports:

  • Large-scale contracts (€250,000+ per terminal).
  • Funded via passenger experience / brand budgets.

• Smart Cities / Government:

  • Multi-year wellbeing infrastructure contracts.
  • Range: €500,000–5M+ depending on scale.